Statement of Intent:
Statement of Intent: In my A-level music video I aim to use media language to produce a dance music video which will include aspects of liberation, escapism and happiness. The target audience I am hoping to attract are sophisticated, culturally aware 16-25-year olds within the AB demographic. I aim to utilise the industry context desired by Universal Music – in producing a music video which will ‘delight and entertain fans around the world’. This notion will be reflected through street performers as their feats will ‘delight and entertain’ my target audience, but also the audience will experience happiness through watching their performances. I will achieve escapism and a sense of liberation through the mise-en-scene of both the urban and scenic settings to reflect the escapist nature of the music. The focus of my mise-en-scene is the freedom which young people feel when summer approaches and they do not have to attend school. This has been specifically chosen as the target audien...